Article
Your Users Now Expect AI—Here's What That Means for Your Product Strategy
Something shifted in the last twelve months. Your users—whether they realize it or not—have developed new expectations for how software should work. They've been trained by AI-native products to expect interfaces that anticipate their needs, reduce friction to near-zero, and feel almost telepathic. If your SaaS product still relies on the UX patterns of 2023, you're not just behind—you're actively losing conversions.